30 Communication Theories and Approaches
Alexandria Lewis

Content Outline, Competency, and KSAs
I. Human Development, Diversity, and Behavior in the Environment
1A. Human Growth and Development
KSA: Communication theories and styles
III. Interventions with Clients/Client Systems
IIIA. Intervention Processes and Techniques for Use Across Systems
KSAs:
– The principles and techniques of interviewing
– The principles of active listening and observation
– Verbal and nonverbal communication techniques
– The concept of congruence in communication
– Methods to obtain and provide feedback
– Limit-setting techniques
– Methods of conflict resolution
Overview
At the heart of social work is the ability to communicate effectively with individuals, groups, families, and communities. This involves a deep understanding of various communication theories, which explain how people give and receive information, and how this process affects relationships and outcomes. Communication styles—the ways in which we express ourselves—are equally important, as they can significantly impact the dynamics of the social worker-client relationship.
Effective communication goes beyond what we say. How we say something—our tone, pace, and volume—plays a vital role, as do nonverbal cues such as body language, facial expressions, and gestures. These verbal and nonverbal elements must be aligned to convey messages clearly and empathetically, facilitating trust and understanding.
Congruence refers to the alignment between our internal feelings and thoughts and our external expressions. In social work, congruence is fundamental to building authentic, transparent relationships with clients. It involves being genuine in our interactions, ensuring that our verbal and nonverbal communications are in harmony.
Communication theories and style
Communication is complex because it involves multiple contexts (Weaver, 1996):
- Psychological
- Attitudes of the communicators
- Mood
- Physical
- Environment
- Location of the conversation
- Environment
- Social
- Relationship
- Parent
- Child
- Teacher
- Supervisor
- Friend
- Relationship
- Cultural
- Traditions
- Taboo
- Personality
- Temporal
- Time conversation occurs
- Time of day
- Day of the week
- Week of the month
- Time conversation occurs
Noise is an issue in every conversation, and Weaver (1996) defines noise as “any interference in the source, receiver, or
environment that reduces the exactness of the message (p. 26). Bias and stereotypes can also impact communication.
To further explore complexities of communication, Weaver (1996) mentioned several “people are involved”:
- “The person you think you are.
- The person your partner thinks you are.
- The person you believe your partner thinks you are.
- The person your partner thinks he or she is.
- The person you think your partner is.
- The person your partner believes you think he or she is” (p.29).
We can take the people involved concept and apply the concept to social work roles:
- How the social worker views their role.
- How the client views the role of the social worker.
- How the social worker views the role of the client.
- How the client views their own role.
Empathic listening and feedback are a vital part of communication. Listening is active and involves emotional, physical, and intellectual elements (Weaver, 1996). Communication can be viewed as circular.
Indirect vs. Direct Communication
Indirect and direct communication approaches connect to high and low context communication.
Definitions:
- Direct communication:
- “Blunt communication that is literal and to the point” (Mio et al., 2020, p. 121).
- Indirect Communication:
- “Communication that relies on context and the receiver’s ability to draw inferences” (Mio et al., 2020, p. 122).
East Asian Countries: Research shows communication themes for some persons of East Asian countries consist of indirect communication vs. direct communication. Also, communication is based on context, and communication is viewed as a process. There is also more emphasis on the receiver of the message (Mio et al., 2020). With that said, I always recommend using a cultural humility lens and to use caution in generalizing clients.
Enhancing the importance of self-awareness among helping professionals in understanding and adapting their communication styles can significantly enhance interactions across various contexts. Recognizing one’s own communication style is crucial, as mismatches in communication styles can lead to misunderstandings or disconnects. For instance, a social worker who naturally communicates in a straightforward manner might inadvertently overwhelm or cause discomfort to someone who favors a more nuanced, indirect approach. This awareness is not only vital in verbal exchanges but extends to written communication as well, including emails and other forms of correspondence, where tone and intent can be easily misconstrued.
Neurodiversity and Communication
Understanding neurodiversity is a critical aspect of effective communication. Neurodiversity refers to the concept that differences in brain function and behavioral traits are simply normal variations within the human experience. These differences can significantly influence communication preferences and styles, making it imperative for professionals to adopt flexible and inclusive communication strategies.
Individuals may have unique ways of processing information, expressing themselves, and understanding others. For instance, some might find direct, concise communication more comprehensible, while others might prefer detailed explanations or visual aids to grasp complex concepts. Recognizing and accommodating these differences not only enhances mutual understanding but also promotes a supportive environment that respects individual needs and preferences.
A thoughtful approach to communication with neurodiverse individuals involves active listening and the willingness to adjust communication methods as needed. It also includes being mindful of nonverbal cues and creating clear, structured interactions that reduce ambiguity and anxiety. By fostering an inclusive communication culture, helping professionals can ensure that all individuals, regardless of their neurocognitive wiring, feel heard, valued, and understood.
Communication Barriers
These are barriers that can occur in communication between helpers and clients:
- Interrogating rather than interviewing.
- Inappropriate use of humor.
- Focusing on oneself rather than the client.
- Failing to pay attention to all aspects of the client’s communication.
- Interrupting frequently.
- Failing to listen or selective listening.
- Stereotyping people or groups.
- Assuming an inappropriate degree of formality or informality.
- Neglecting to consider the cultural meaning of the interview to the client.
- Suggesting solutions based on incomplete information.
- Using absolutist terms (“always” or “never”).
- Speculating without adequate information.
- Confronting before establishing a relationship.
- Pushing for action before the client is ready.
- Using clichés and jargon.
- Criticizing other people or groups.
- Displaying inappropriate emotions.
- Too many compliments. This sends a message to clients that the expectation is perfection. Or, clients could view the compliments as not genuine.
- Reassuring, consoling, and trying to soothe clients.
Effective work with clients requires effective use and observation of non-verbal communication.
Some guidelines for the use of effective verbal communication:
- Use easily understandable words.
- Avoid evaluative terms, such as good and bad.
- Avoid jargon, inferences, speculation, and labels.
- Use words that are descriptive rather than inferential.
- Do not generalize people based on their ethnicity, gender, class, etc.
- Adopt a speaking style that is moderate in tone and speed of delivery.
- Use speech to convey that you are genuinely interested in what the client has to say.
- Remember the differences in the prior module on friendships vs. professional relationships.
Principles and Techniques of Interviewing
Foundation-level social work course curriculum includes generalist social work practice and direct social work practice courses, which include techniques for interviewing.
Language Differences and Use of Interpreters
For social workers, understanding the role and effective use of interpreters is crucial, especially in providing equitable services to clients with limited English proficiency or those who are deaf or hard of hearing. Here are several key points:
- Confidentiality: Interpreters must adhere to confidentiality, ensuring that all client information remains private.
- Cultural Competence: Interpreters can bridge cultural gaps as well as language barriers. They should be culturally competent, understanding the nuances of the client’s culture to accurately convey messages in a culturally appropriate manner.
- Accuracy and Neutrality: It is essential for interpreters to translate messages accurately and without bias, avoiding summarization unless specifically requested. They should not alter, omit, or add information.
- Qualifications: Not everyone who is bilingual is qualified to act as an interpreter. Professional interpreters have specific training in interpretation skills, ethical standards, and terminology.
- Role Clarification: The role of the interpreter is to facilitate communication.
- Direct Communication: The social worker should communicate directly to the client rather than speaking to the interpreter.
- Use of Minors: Avoid using minors as interpreters, especially in situations involving sensitive or complex information.
- Legal Requirements: Be aware of legal requirements and best practices related to the use of interpreters, such as those outlined in the Americans with Disabilities Act (ADA), to ensure compliance and protect the rights of clients.
- Feedback and Evaluation: After sessions involving interpreters, it is helpful to seek feedback from clients about their experience. This can help assess the effectiveness of the communication and make adjustments for future interactions.
ADA Highlights
“The ADA requires that title II entities (State and local governments) and title III entities (businesses and nonprofit organizations that serve the public) communicate effectively with people who have communication disabilities….Covered entities must provide aids and services when needed to communicate effectively with people who have communication disabilities.”- U.S. Department of Justice (DOJ)
In the past, organizations often expected individuals who communicate through sign language to bring along a family member or friend to serve as their interpreter. However, these individuals frequently lacked the neutrality and specific vocabulary necessary for effective and precise interpretation. Utilizing children for such tasks was particularly problematic (DOJ, 2020).
Under the ADA, the obligation to ensure effective communication, including providing interpreters, falls squarely on the organizations themselves. They are prohibited from insisting that a person bring their own interpreter. There are only two exceptions where an organization can depend on someone accompanying the person who uses sign language for interpretation:
- In urgent situations posing a direct threat to someone’s safety or well-being, or that of the public, an adult or minor accompanying a sign language user may interpret or aid in communication if a qualified interpreter is unavailable.
- In non-emergency scenarios, an adult with the sign language user can be used for interpretation if a) the person using sign language has requested it, b) the accompanying adult consents, and c) relying on this adult is deemed suitable given the circumstances. This exception does not extend to minors. However, even within the second exception, organizations should not depend on an accompanying adult if there are doubts about the individual’s neutrality or capability to interpret effectively. For instance, it would be unsuitable to depend on someone to interpret if they are hesitant to relay unfavorable news or if they have a vested interest in the outcome. An example of when not to rely on a companion for interpretation is during a police response to a domestic abuse allegation, where one spouse should not interpret for the other (DOJ, 2020).
Principles of Active Listening and Observation
Active Listening: This principle involves listening to clients with full attention, showing empathy, and providing feedback that confirms the listener’s engagement and understanding of the content shared by the client. Active listening requires the social worker to be present in the moment, avoiding distractions and preconceptions that could hinder the communication process. It includes techniques such as paraphrasing, reflecting feelings, summarizing, and asking open-ended questions to deepen understanding and encourage clients to express themselves more fully.
Observation: Observation skills are equally critical, involving the careful notice of a client’s nonverbal cues, such as body language, facial expressions, tone of voice, and other behaviors that provide additional context to their words. Observing these cues can offer insights into the client’s emotional state, level of comfort, and truthfulness, as well as any contradictions between what they say and what their behavior suggests.
Active listening and observation form a foundation for building strong therapeutic relationships, accurately assessing client needs, and developing effective interventions. These skills enable social workers to create a supportive environment where clients feel understood, respected, and validated, facilitating open communication and more successful outcomes.
Verbal/Nonverbal Communication Techniques and Congruence
Nonverbal Communication: Body language should be congruent with verbal language. Nonverbal communication includes using an open body position and being aware of facial expressions, body positioning, posture, personal space/distance, and eye contact.
Counterproductive communication patterns when asking questions:
- Asking leading questions
- Stacking questions
Verbal Communication: In addition to the communication skills listed in the flashcard activity above, additional communication skills include: silence, open-ended questions, solution-focused questions, and motivational interviewing strategies (e.g., reflective listening, rolling with resistance, and affirmations.
Self-check
Methods to obtain and provide feedback
To obtain feedback, social workers should use open-ended questions, reflective listening, client satisfaction measures, or structured tools such as scaling questions. To provide feedback, it is important to be authentic, strengths-based, and culturally sensitive. Feedback should be timely and focused on observations rather than judgment, reinforcing client autonomy and self-efficacy.
In supervision and organizational settings, feedback also plays a role in professional development, team dynamics, and program improvement.
On the exam, questions related to this KSA may ask about how to effectively incorporate client input, respond to critical feedback, or communicate observations in a constructive and collaborative manner.
Feedback approaches:
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Strengths-Based Feedback: Focuses on what the client is doing well, building confidence and engagement. This approach reinforces positive behaviors and resilience, often before addressing challenges.
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Motivational Interviewing Feedback: Delivered in a way that enhances client motivation and autonomy. Uses reflective statements, develops discrepancy, and avoids confrontation or judgment.
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Sandwich Method: Presents constructive feedback between two positive comments. While often used in supervision or peer feedback, it helps maintain rapport while addressing issues.
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Scaling Questions (Solution-Focused): Used to elicit feedback on progress or confidence by asking clients to rate experiences (e.g., “On a scale from 1 to 10, how confident are you in your coping skills this week?”). This also allows for follow-up and goal setting.
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Client Satisfaction and Outcome Measures: Formal feedback tools such as questionnaires or checklists that assess service effectiveness from the client’s perspective. Useful in both clinical and organizational practice.
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Reflective Listening: Encourages feedback through paraphrasing and summarizing client statements to confirm understanding. Clients can correct or clarify, which deepens engagement.
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Constructive Feedback: Direct but respectful communication that focuses on observable behavior, not character. Often includes collaborative problem-solving to address the issue.
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Interactive Feedback in Groups or Families: Encouraging members to provide respectful, honest feedback to one another, with the social worker modeling and guiding appropriate communication norms.
Seeking Feedback Across Client Systems
Individuals
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To obtain feedback: Ask open-ended or scaling questions (e.g., “How helpful was today’s session for you?”).
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To provide feedback: Affirm progress, summarize key themes, and offer gentle, strengths-based observations to support insight.
Groups
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To obtain feedback: Use check-ins, group evaluations, or anonymous written feedback to gauge effectiveness and dynamics.
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To provide feedback: Reflect group progress, name effective group behaviors, and encourage peer feedback in a respectful manner.
Families
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To obtain feedback: Invite each member to share their experience, perceptions of change, or areas of concern.
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To provide feedback: Highlight strengths in communication, point out shifts in patterns, and reinforce moments of collaboration.
Communities/Organizations
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To obtain feedback: Use surveys, focus groups, listening sessions, or community forums to gather input from diverse stakeholders.
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To provide feedback: Share findings clearly, summarize data-driven outcomes, and facilitate inclusive discussions about next steps or solutions.
limit-setting techniques
Limit-setting techniques maintain safety, structure, and therapeutic boundaries in social work practice. Effective limit-setting is not about punishment or control but about creating clear, consistent expectations that promote respect, accountability, and trust. Limits can address behaviors, time, confidentiality, safety, or participation and should be communicated calmly, respectfully, and without judgment.
Key principles include being proactive rather than reactive, using clear and simple language, and explaining the rationale behind the limit. Limits should be reasonable, enforceable, and culturally appropriate, and they often work best when paired with empathy and validation (e.g., “I understand you’re upset, but it’s not okay to yell in this space”).
In group or organizational settings, limit-setting supports group norms and safety.
On the exam, the best answers usually show a balance of empathy and firmness, demonstrate respect for autonomy, and avoid escalating confrontation. Social workers should also understand that effective limit-setting supports client empowerment by clarifying choices and consequences.
Methods of conflict resolution
Effective conflict resolution helps de-escalate tension and move toward mutual understanding and agreement.
Common steps and techniques include:
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Actively listen to each person’s concerns without judgment.
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Restate or summarize what was heard to clarify understanding and reduce miscommunication.
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Identify underlying needs or interests driving the conflict, not just surface-level positions.
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Use neutral, non-blaming language to keep the conversation respectful.
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Encourage “I” statements rather than accusatory language to reduce defensiveness.
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Facilitate brainstorming or negotiation to develop mutually acceptable solutions.
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Establish and reinforce ground rules in group or family settings.
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Remain impartial and avoid taking sides, especially in mediation roles.
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Ensure safety and respect are maintained throughout the process.
When conflict resolution techniques do not work, it may signal deeper issues, unresolved power dynamics, or a lack of readiness among parties.
Follow-up steps may include:
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Pause or defer the process to allow emotions to settle before continuing.
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Reassess the situation for safety concerns.
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Meet with parties individually to gain deeper insight and build readiness for constructive dialogue.
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Refer to specialized services such as mediation, legal counsel, or therapeutic support when appropriate.
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Engage additional stakeholders or leadership in community or organizational conflicts where authority or systemic change is needed.
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Set clear boundaries or consequences if behavior is disruptive, unsafe, or in violation of group or agency rules.
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Document all steps taken and decisions made to ensure transparency and ethical accountability.
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Reflect on your role and consider whether a different facilitator or approach is needed to move forward.
References
Mio, J.S., Barker, L.A., Rodriguez, M.M.D., & Gonzalez, J. (2020). Multicultural psychology: Understanding our diverse communication (5th ed.). Oxford University Press.
U.S. Department of Justice. (2020, February 28). ADA requirements: Effective communication. https://www.ada.gov/resources/effective-communication/
Weaver, R.L., II. (1996). Understanding interpersonal communication. Addison-Wesley Educational Publishers Inc.